ISPA reveals spa-goer trends and preferences in 2024

The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, which sheds light on the behaviours and preferences of regular spa-goers in the United States. This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers (PwC), is [...]

Successful spas: the secrets of the experts

In the spa sector, everyone wants to be successful, but most survive with centres that are barely maintained and therefore may be more of a headache than an advantage. No doubt these centres will have to change their management approach. So what does it take to create a thriving spa centre?